A closet example
A walk-in costs you $2,400 in materials, hardware and labor. You want a 40% margin.
| Add 40% to cost (wrong) | Divide by 0.60 (right) |
|---|
| Price | $3,360 | $4,000 |
|---|
| Profit on the job | $960 | $1,600 |
|---|
| Margin you actually keep | 28.6% | 40% |
|---|
That is $640 lost on one closet. At 200 jobs a year, the same mistake is $128,000.
Conversion table
| Markup on cost | Margin on price | To get this margin, multiply cost by |
|---|
| 25% | 20% | 1.25 |
|---|
| 43% | 30% | 1.43 |
|---|
| 50% | 33.3% | 1.50 |
|---|
| 67% | 40% | 1.67 |
|---|
| 82% | 45% | 1.82 |
|---|
| 100% | 50% | 2.00 |
|---|
| 150% | 60% | 2.50 |
|---|
Which one should you use?
- Think in margin. Your overhead, your salary and your profit are all paid from margin. It is the number that matches your bank account.
- Price with a multiplier. Once you know the margin you need, turn it into one multiplier and put it in your price list, so nobody does this arithmetic on a job site.
- Check it after the job. The margin you quoted and the margin you kept are different numbers. A second trip, a mis-cut panel or an hour of extra install all come out of it.
The formulas
- Margin = (price minus cost) divided by price
- Markup = (price minus cost) divided by cost
- Price for a target margin = cost divided by (1 minus margin)
- Margin from markup = markup divided by (1 plus markup)